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About

We´re not looking to be the biggest player in the drinks sector. But that’s not something we worry about, because being market leader isn´t our main success driver.

Instead, we’re driven by the opportunity to create brands that really stand out within the drinks industry. Brands that are full of creativity. Brands that engage and inspire.. And with every new brand we create, we strive for the same outcome: to build an emotional connection with our consumers, putting a sparkle in their eye.

When we introduce a new drink, we push the boundaries within its category. We reinvent every concept, trend and model to produce brands that truly stand out from the crowd, learning from our experiences, not being afraid to make mistakes and getting better all the time.

It’s an approach that’s served us well. Our brands are distributed in more than 50 different countries worldwide. And although our main markets are in Europe and Latin America, we recently began distributing in the United States and across Asia.

We’re proud of our progress, but realise we have a long way to go before we achieve the global positioning we’d like.Right now we don’t lead any of the drinks categories. Perhaps we never will. But we prefer to talk about brands rather than categories. And our aim is to create lasting, memorable drinks brands that bring as much joy to our customers as they do to us.